Downloading and the Tipping Point
This downloading business brought to mind the “stickiness factor” mentioned in the book “The Tipping Point” by Malcolm Gladwell. Gladwell explained how simple things move people from “knowing” to “acting”; for example, increasing the number of students who got vaccination shots by simply including a map to the clinic and vaccination hours in the handouts.
In the Canon site, it was the very clear and step-by-step instructions (illustrated with photos) of the downloading process that made me think “I can do this.” And so I did.
It was really a piece of cake. You download the file, save it to a formatted CF card (using a card reader), then put this CF card into the 10D. You don’t need to be a geek to feel like one.
Maybe the Canon guys read the book?
In the Canon site, it was the very clear and step-by-step instructions (illustrated with photos) of the downloading process that made me think “I can do this.” And so I did.
It was really a piece of cake. You download the file, save it to a formatted CF card (using a card reader), then put this CF card into the 10D. You don’t need to be a geek to feel like one.
Maybe the Canon guys read the book?
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