A moment

Have you ever felt what it is like to be someone else, a fictional character to be exact. A persona from Hollywood movies and advertising aimed at aspirations of those who will never be.
Perhaps these are all make believe, and we pay our money to be given an illusion and part with our money some more for that illusive dream of becoming someone we are not.
For instance do people really believe they can be a James Bond or a Batman, even with all the gadgets and the cars?
But what if for one brief instance you get a glimpse, no, feel yourself transform into that persona even knowing it's an illusion, but nevertheless...
No wonder Bimmers and cigars sell. And big motorcycles and expensive sportwatches and snappy suits and...

Whatever else we use to justify it, it's the experience, stupid.